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Law. Strategy. Growth.

We go beyond legal advice to provide embedded counsel attuned to your business.

Overview

Where commercial thinking, legal expertise and strategy meet.

Founded by Campbell Clark and Kirk Dailly with a strong track record supporting ambitious businesses – from scale-up to multinational – on M&A, investment and commercial contracts, coupled with board level strategic experience.

Our Story

Built on twenty years of shared ambition.

Twenty years as friends and colleagues. Hundreds of deals. Deep roots in sectors including tech, video games, life sciences and investment – across the UK and internationally.

Kirk and Campbell haven’t just advised growth businesses. They’ve held board positions, shaped strategy and negotiated contracts behind globally successful products. They know what it actually takes to build something.

In 2026, they built Attuned – a tech-enabled legal studio delivering embedded, strategic counsel for innovative businesses and the people who back them.

Attuned to your business, your sector, your ambition.

Value Proposition
Law

Market Leading Expertise

We’re recognised leaders in corporate and commercial law, with a proven record on major deals.

Strategy

Embedded Counsel

We don’t advise from the sidelines – we work as an integrated, strategic part of your team.

Growth

Backing Ambition

We’re passionate about helping ambitious businesses and their backers grow, scale and succeed.

Attuned to your business. Attuned to your business. Attuned to your business. Attuned to your business.
Expertise

Advice with impact, attuned to your ambition.

01

Corporate, M&A &
Investment

From your first investment round to a transformative acquisition, we bring sharp commercial thinking and genuine ambition to the milestones that define your business.

  • Mergers & Acquisitions
  • Investment Rounds & Growth Finance
  • Joint Ventures
  • Share Schemes & Incentives
  • Investor Rights & Protections
  • Shareholder Relations
  • Directors’ Duties & Governance
02

IP &
Information

We help you identify, protect and build on what makes you distinctive — from trade marks and copyright to data governance and the rapidly evolving legal landscape around AI.

  • Copyright
  • Trade Marks & Brands
  • IP Licensing & Transfers
  • IP Strategy
  • Data Privacy & Governance
  • Data Sharing & Commercialisation
  • AI Governance
03

Commercial
Contracts

Clear, practical and commercial — we draft and negotiate agreements that reflect how your business actually works, and hold up when it matters most.

  • Licensing
  • Distribution & Agency
  • Franchising
  • Outsourcing & Managed Services
  • Supply of Goods & Services
  • Joint Ventures & Collaborations
  • Sponsorship & Brand Agreements
  • Advanced Manufacturing Contracts
  • Consultancy & Contractor Arrangements
04

Video Games &
Interactive Media

From publishing and IP protection to investment rounds, creator agreements and platform deals, our specialist team covers the full commercial lifecycle of games and interactive media.

  • Development & Publishing
  • IP Licensing & Protection
  • M&A
  • Investment Rounds & Growth Finance
  • Joint Ventures & Collaborations
  • Data Privacy & Governance
  • Consumer Protection & Online Safety
  • Talent, Contractor & Creator Agreements
  • Platform & Marketplace Agreements
05

Life
Sciences

We work with founders, researchers, spinouts and investors at the frontier of life sciences — bringing the sector knowledge and commercial rigour to help you move from breakthrough to market.

  • IP Licensing
  • Technology Transfer
  • Data Privacy & Governance
  • R&D & Collaboration Agreements
  • University Spinouts
  • Regulatory Affairs & Compliance
  • MedTech
  • M&A
  • Investment Rounds & Growth Finance
06

Technology &
Innovation

From early-stage commercialisation to complex platform deals and sector M&A, we work with innovators, scale-ups and investors across the full arc of the technology landscape.

  • Joint Ventures & Collaborations
  • Software & SaaS
  • Fintech
  • Medtech
  • Technology Licensing & Commercialisation
  • Technology Transfer
  • Tech M&A & Investment
07

Employee
Ownership

We have some of the deepest experience of employee ownership in the UK.

  • Practical, impartial advice on pros and cons of employee ownership, tailored to you
  • Preparation for the transition to employee ownership
  • Project management of the legal transition process
  • Advice on governance to set your business up for future success
08

Board Advisory/
Governance

Objective, experienced counsel helps unlock possibilities to align and drive a business forward.

  • Project-specific Board Support
  • Governance Review and Implementation
  • Succession Planning
  • Family Business
  • Shareholder Agreements
  • Stakeholder Management & Challenges
  • Fractional Counsel
  • Non-executive Directorships
Credentials

"Kirk has always been highly efficient and professional to deal with. He has great experience and his advice has been invaluable. "

CF

Client Feedback

Chambers & Partners 2026

"Campbell is highly service-oriented, provides sound advice and is capable of doing so in a pragmatic fashion across borders."

CF

Client Feedback

Chambers & Partners 2026

"Kirk Dailly is a leading name in Scotland’s video games sector working with established corporates, early stage ventures and entrepreneurs."

CF

Client Feedback

Legal 500 2026

"Campbell is always excellent."

CF

Client Feedback

Chambers & Partners 2025

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Move forward with confidence